Privacy Policy

Effective Date: July 21, 2026 · Last Updated: July 21, 2026

Innovative Services Corporation ("ISC", "we", "our", or "us") respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, submit a request for an estimate, contact us by phone, text message, email, WhatsApp, Facebook, Instagram, or interact with any of our advertising campaigns on Meta (Facebook and Instagram), Google, or other platforms.

By using our website or submitting your information through any of our forms or ad campaigns, you agree to the practices described in this Privacy Policy.

1. Who We Are

Innovative Services Corporation is a licensed painting and home services contractor operating in the state of Florida. We serve residential and commercial customers primarily in Lee County, Collier County, and Charlotte County, including the cities of Fort Myers, Cape Coral, Naples, Estero, Bonita Springs, and Punta Gorda.

2. Information We Collect

2.1 Personal Information You Provide

When you contact us, request an estimate, submit a form on our website, respond to a Meta Lead Ad (Facebook or Instagram), or message us on WhatsApp, we collect information you voluntarily provide, including:

• Full name
• Email address
• Phone number
• Property address or ZIP code
• Preferred contact method
• Type of service requested
• Project details (property size, timeline, budget range if provided)
• Photos of your property that you voluntarily share
• Any additional information you choose to communicate

2.2 Technical Information Collected Automatically

When you visit our website or interact with our ads, we may automatically collect:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on our website
• Referral source (how you arrived at our site)
• General geographic location (city or region level)
• Interaction data from Meta Pixel, Meta Conversions API, and similar analytics tools

3. How We Use Your Information

We use your information for the following purposes:

• Respond to your estimate requests and inquiries
• Schedule appointments and site visits
• Provide painting, remodeling, or home services
• Communicate with you about your project via phone, text message, email, or WhatsApp
• Send you appointment confirmations and service updates
• Improve our customer service and operational processes
• Improve the performance of our advertising campaigns
• Analyze website performance and user behavior
• Comply with legal obligations and enforce our agreements
• Send promotional communications, but only when you have explicitly opted in

4. Consent for Contact by Phone, Text, and WhatsApp

5. Meta Lead Ads and Advertising Platforms

When you submit information through Facebook Lead Forms, Instagram Lead Forms, Google Ads, or any advertising platform we use, your information is transmitted to Innovative Services Corporation for the purpose of contacting you about the services you requested.

5.1 Joint Data Handling with Meta

When you submit a lead through Meta (Facebook or Instagram) Lead Forms, both Meta Platforms, Inc. and Innovative Services Corporation may act as data controllers of your information for their respective purposes:

• Meta processes your information according to its own privacy policy (available at facebook.com/privacy/policy).
• ISC processes your information according to this Privacy Policy for the purpose of contacting you and providing the services you requested.

5.2 Meta Pixel, Conversions API, and Business Tools

Our website and lead forms may use Meta Pixel, Meta Conversions API, and other Meta Business Tools to measure the effectiveness of our advertising, improve ad delivery, and reach relevant audiences.

When you visit our website or interact with our ads, Meta and third-party services may use cookies, pixels, and similar technologies to collect information such as:

• Pages you view on our website.
• Actions you take (form submissions, button clicks, time spent).
• Device and browser information.
• General location data.
• Interactions with our ads on Facebook and Instagram.

This information is shared with Meta Platforms, Inc. for advertising measurement, retargeting, custom audience creation, and lookalike audience modeling. Meta may match this data with your Meta user account.

Meta processes this data under its Data Processing Terms. For information about how Meta uses this data, see the Meta Privacy Policy.

5.3 How to Opt Out of Interest-Based Advertising

You can opt out of interest-based advertising through the following:

• Meta / Facebook: Adjust your ad preferences at facebook.com/adpreferences.
• Digital Advertising Alliance: Visit aboutads.info/choices to opt out of interest-based ads from participating companies.
• Network Advertising Initiative: Visit optout.networkadvertising.org.
• Your browser settings: Most browsers allow you to block or delete cookies.

We do not sell your personal information.

6. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies, including:

• Meta Pixel (Facebook/Instagram tracking)
• Meta Conversions API
• Google Analytics
• Session and preference cookies

These technologies help us understand website traffic, improve advertising performance, and provide a better user experience.

You may disable cookies through your browser settings. However, disabling cookies may affect certain website features.

7. How We Share Information

We do not sell or rent your personal information.

We share information only when necessary with trusted service providers that help us operate our business, including:

• Customer Relationship Management (CRM) systems — to track your project and communications (currently DripJobs).
• Project documentation platforms — to store photos and project information (currently CompanyCam).
• Communication tools — for phone, SMS, WhatsApp, and email communication.
• Advertising platforms — Meta, Google, and similar platforms.
• Website hosting and analytics providers.
• Payment processors — for invoicing and payment handling.

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

We may also share information when required by law, court order, or to protect our legal rights.

8. How We Protect Your Information

We implement reasonable administrative, technical, and organizational safeguards to protect your information against unauthorized access, disclosure, alteration, or destruction. These include:

• Restricted access to personal information (only authorized ISC personnel).
• Secure passwords and authentication for internal systems.
• Use of reputable third-party providers with their own security certifications.

Although no online transmission or storage system is completely secure, we take commercially reasonable measures to safeguard your information.

9. Data Retention

We retain your information only as long as necessary to:

• Provide the services you requested.
• Maintain warranty records for completed projects (typically 5 years post-completion, matching our warranty period).
• Comply with legal, tax, and accounting obligations.
• Resolve disputes or enforce our agreements.

When information is no longer needed, we take reasonable steps to securely delete or anonymize it.

10. Your Rights

Depending on your state of residence, you may have rights regarding your personal information, including the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information (subject to legal retention obligations).
• Request information about how your data is collected and used.
• Opt out of promotional communications.
• Withdraw consent for marketing communications at any time.

To exercise any of these rights, please contact us using the information at the top or bottom of this policy.

11. Florida Residents

Florida residents may have additional rights under the Florida Digital Bill of Rights (FDBR) and other applicable Florida privacy laws. If you are a Florida resident and have questions about how we handle your personal information, please contact us.

You may also opt out of SMS communications at any time by replying STOP to any text message from us, or by contacting us directly.

12. California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

13. Children's Privacy

Our services and website are intended for adults aged 18 and over. We do not knowingly collect personal information from children under the age of 13.

14. Third-Party Links

Our website and communications may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page.

16. Consent

By submitting any form on our website, Facebook Lead Ad, Instagram Lead Ad, WhatsApp message, or through any other communication channel operated by Innovative Services Corporation, you consent to the collection and use of your information as described in this Privacy Policy.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: